Karimu Fine Jewellery's first collection, Ibẹrẹ.
ibẹrẹ/ee-beh-reh/
“Beginning” translated in Yoruba, a prominent ethnic group of West Africa and their language.
beginning/bɪˈɡɪnɪŋ/
noun
The point in time or space at which something begins.
“The ibẹrẹ collection marks the beginning of Karimu Fine Jewellery.”