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Karimu Fine Jewellery's first collection, Ibẹrẹ.
ibẹrẹ/ee-beh-reh/
“Beginning” translated in Yoruba, a prominent ethnic group of West Africa and their language.
beginning/bɪˈɡɪnɪŋ/
noun
The point in time or space at which something begins.
“The ibẹrẹ collection marks the beginning of Karimu Fine Jewellery.”